Direct mail – even though most people interact with it in some for every day, at the rate we’re going with technology advancement, our kids might never know what this incredibly useful and effective form of marketing is. Especially combined with the integration of the technology advancement (most notably QR codes), direct mail can still be an incredibly effective tool for business to advertise to large and specific groups of consumers.
Here are some statistics and reasons to stay in the direct mail mindset, even though everything around you is telling you to give up.
- The United States Postal Service delivers to more than 150 million residences, businesses and P.O. Boxes in every state.
- 98% of consumers bring in their mail the same day it is delivered.
- 77% of consumers sort through their mail the same day it is delivered.
- 15% of all consumers receiving a catalog (and 12% receiving a letter, postcard or flyer) from a company made a purchase on the company’s website.
- 13.5 billion catalogs were mailed in 2009.
- In 2010, the USPS processed an average of 23 million pieces of mail every hour (171 billion during the entire year).
- Direct mail represents 52% of total mail volume in the United States.
- The direct mail industry employed 3.1 million people in 2009 (obviously that number has reduced significantly after the economic downfall, but the number was very shocking none-the-less).
- Those who receive at least a catalog buy 28% more items, on average, compared to those who do not receive a catalog.
- Business spent an astounding $45.2 billion on direct mail advertising in 2010, an increase of more than 3% from 2009.
- The global direct mail advertising services market is forecast to reach $25 billion in 2015.
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